|
1. |
Identifying your company image (Differentiating your competitors'
from your own) |
|
|
2. |
Integrating marketing strategies (Advertising, Promotions, Direct
Sales and Public Relations) |
|
|
3. |
Adhering to 80/20 principle (The principle to score the best results
with the least efforts) |
|
|
4. |
Respecting customer value (Winning loyalty of your customers) |
|
|
5. |
Knowing both your competitors and yourself (Having a good command of
your competitors' intensions and maneuvers) |
|
|
6. |
Using computer to improve marketing (By providing your customers
with 24/7 service) |
|